ida M.

Founded in 2015 by Marion Vignal, Paris-based agency Ida M. offers artistic and editorial advisory services. Ida M. works closely with luxury brands and institutions whose identities match its vision and values. The agency develops high end editorial and artistic content, based on a strategic vision and a tailored approach for each client. Regular collaborations include fashion houses, museums, architects, interior designers and artists on special projects and commissions.

Marion Vignal

Marion Vignal devises contemporary art and design exhibitions with a unique approach and a singular vision. Her influence on the Parisian cultural scene is expressed as a curator, author, journalist and conference speaker. She chairs the Genius Loci association for the promotion of architectural heritage and contemporary art creation which she founded in 2021. She is a permanent member of Maison & Objet Designer of the Year’s jury. In 2021, she was a jury member of Design Parade Hyères, 15th international festival of design, presided by Constance Guisset.


Art & design consulting and curating

ida M. creates bespoke projects in close collaboration with artists from conception to production. Marion Vignal has cultivated a wide-ranging appreciation for the many and varied forms of expression encountered in the contemporary field of creative art. The studio works with both established and emerging artists, from photography and sculpture to digital art. Its expertise includes sourcing creative talents for the luxury industry and purchasing unique artworks adapted to each request and context.

Moncler, Gilles & Boissier, Michaelis Boyd Associates, Pierre Yovanovitch, Institut Français, Veuve Clicquot, Starwood, Cartier Parfums, Maison & Objet, Saint Laurent.

Selected artistic collaborations:
Maloles Antignac, Franklin Azzi, Jason Bruges studio, Ma Desheng, De Valence, DRIFT, Jérôme Echenoz, Barnabé Fillion, Charlotte de La Grandière, Arnold Goron, Mathias Kiss, Vincent Leroy, David Nash, Damian O’Sullivan, Carolina Spielman, Morgane Tschiember, Nick Verstand.


As an independent journalist, author and curator, Marion Vignal has been telling stories of art, design, fashion, architecture and luxury for more than fifteen years. As a contributor to influential magazines and publishing houses, she nourishes her writing with a strong cultural background, a curatorial vision and her passion for all forms of creative work.

Rizzoli, Assouline, Chanel, Hermès, Fondation d’Entreprise Hermès, CNAP, Edition de Parfums Frédéric Malle, Christofle, Swarovski, Sodexo, Dynamo, RF Studio, Nazarian Architecture, Liaigre, USM, Le Coadic Scotto, Franklin Azzi architecture, Tristan Auer, Studio KO

Le Monde, Marie Claire, Vanity Fair, Vacance, ELLE, L’Express.


As a conference speaker, Marion Vignal moderates topical talks on art, design, fashion and architecture. From 2015 to 2019, she programmed and moderated The Art & Design Conversations at the Silencio, a Paris members club designed by David Lynch and dedicated to creative communities.



ed. Assouline, 2020

The First Twenty Years
Editions de Parfums Frederic Malle, ed, Rizzoli, 2020

Charles Zana, the Art of Interiors
text by Marion Vignal, Rizzoli, 2018

Les 101 mots du design à l’usage de tous
by Marion Vignal and Cédric Morisset, Archibooks, 2011

Femmes designers : Un siècle de créations
by Marion Vignal, Aubanel / La Martinière Styles, 2009

Design etc. / Archibooks

Marion Vignal is the founder and director of the collection Design etc. for Archibooks which includes:

Ronan and Erwan Bouroullec,
conversation with Constance Rubini

Design etc. Collection, Archibooks, 2012

Humberto and Fernando Campana,
conversation with Cédric Morisset

Design etc. Collection, Archibooks, 2010

Konstantin Grcic, conversation with Pierre Doze
Design etc. Collection, Archibooks, 2010

Genius Loci

After the Gio Ponti villa L’Ange Volant in 2021, Genius Loci will take place in an exceptional Parisian venue for its 2nd edition in October 2022. Stay tuned and follow us to be informed about the exhibition!


Genius Genius Loci is an exclusive series of immersive exhibitions, produced by Marion Vignal, setting up a dialogue between architecture, design and contemporary art. Each edition offers an inside view of a private residence of exceptional artistic note, revealing the spirit of the place by engaging a conversation with invited artists. Conceived as an emotion-filled stroll through the architecture, Genius Loci invites the public into an intimate experience of sight, sound and olfaction. A “here and now” that summons all the senses. Genius Loci is an itinerant project, launched in Paris at the Gio Ponti villa L’Ange Volant and progressing to Brussels, Venice, Milan…



Curating Projects

Genius Loci, L’Ange Volant, Gio Ponti
Featuring Michael Anastassiades, Maloles Antignac, Franklin Azzi, BBPR, CASTOR, Maurizio Donzelli, Sophie Dries, Latifa Echakhch, Jérôme Échenoz, Barnabé Fillion, Piero Fornasetti, Roberto Giulio Rida, Laurent Grasso, Milène Guermont, Camille Henrot, Mathias Kiss, Studio KO, Alicja Kwade, Bas Smets & Eliane le Roux, Marion Mailaender, Nao Matsunaga, Julian Mayor, Studio Nucleo, Damian O’Sullivan, Ico Parisi, Gio Ponti, Agnès Sébyleau, Jonathan Trayte, Alix Waline & Sabatina Leccia.

Senso, Morgane Tschiember x SAINT LAURENT
La Rinascente, Milan

Kaleidolens, Vincent Leroy x SAINT LAURENT
Paris, London, Milan, New York, Los Angeles, Seoul, Tokyo, Shanghai, Beijing, Hong-Kong


Curating Projects

Carte Blanche to Michael Anastassiades
Featuring designer Damian O’Sullivan, performer artist Lina Lapelyte, food designer Francesca Sarti and a special tribute to Derek Jarman
Silencio club, Paris


Conversation with Nina Yashar, Nilufar Gallery founder and owner,
Nilufar Squat, Los Angeles

Michael Anastassiades, Designer of the year, Light and Spaces,
Maison & Objet, Paris

Ramy Fischler, Design and Fiction,
Maison & Objet, Paris


Curating Projects

Fertility Cycle, Maloles Antignac,
Gabriel & Guillaume gallery, Paris


L’Esprit Perriand, with François Laffanour and Virginie Mouzat,
Silencio club, Paris

Design & Landscape, with Noé Duchaufour-Lawrence and Bas Smets,
Silencio club, Paris

Craft Thinking, with Chloé Braunstein-Kriegel, Fabien Petiot and Samuel Accoceberry,
Silencio club, Paris

Exhibiting design, with Normal Studio and Olivier Gabet,
Silencio club, Paris

Isabelle Stanislas, Design & heritage,
Maison & Objet, Paris

Gio Ponti, Une œuvre-monde, with Sophie Bouilhet Dumas and Dominique Forrest,
Maison & Objet, Paris


Entretien avec Jacqueline Lecoq, pionnière du design, in Philippon-Lecoq,
Galerie Jousse Entreprise

Joshua Tree ou la tentation du désert,
Vacance N°8

Au bonheur des millenials,
M Le Monde, March 30

Osaka, punk minimale,
Vacance N°7


Curating Projects

Artifices, consultation project for l’Institut français,
Triennale de Milano, September 2018


To create and to experiment, transverse design by Ramy Fischler, Designer of the year,
Maison & Objet, Paris

Pierre Yovanovitch, Fiction based on domestic situations,
Maison & Objet, Paris

Nilufar: Design through the eyes of Nina Yashar,
Maison & Objet, Paris

Architecture & Art, with Pierre Yovanovitch and Claire Tabouret,
Silencio club, Paris

Paris-Beyrouth, with Aline Asmar d’Amman and Chahan Minassian,
Silencio club, Paris

Design & Fashion, “Less is more, too much is cool”, with Marion Mailaender and Amélie Pichard,
Silencio club Paris

L’Art du métissage, with India Mahdavi and Nina Yashar,
Silencio club Paris


Charles Zana: The Art of Interiors,
Rizzoli New York

Bijou de famille, L’Ange Volant de Gio Ponti,
Vanity Fair, December

Michèle Lamy, le bon génie du créateur de Rick Owens,
M Le Monde, April


Curating Projects

Scent Constellation, an immersive experience by Jason Bruges Studio for Le Grand Musée du Parfum, Paris, December 2017
– Light Art Project of the Year, Lighting Design Awards 2017


Tristan Auer, Designer of the year Maison & Objet, Designing interiors and emotions,
Maison & Objet, Paris

Art & Fashion, with Mathias Kiss and Pierre Hardy,
Silencio club, Paris

Etorre Sottsass and Friends, with Charles Zana, Pierre Charpin and David Caméo,
Silencio club, Paris


BoF, nouveau nombril de la mode,
M Le Monde, March 2017

Marina Abramovic, Portrait de l’artiste en gourou,
Vanity Fair, March 2017

Le King Koons, entretien exclusif avec Jeff Koons,
Elle, April 7, 2017

À la recherche de Martin Margiela,
M Le Monde, September 2017


Curating Projects

Unlock Art,
Le Méridien Etoile, Paris, 2016


Ilse Crawford, Designer of the Year, Design for wellbeing,
Maison & Objet, Paris

New Scandinavian Design with the Rising Talents,
Maison & Objet, Paris

Architecture & Fashion, with Studio KO and Alexandre Matiussi,
Silencio club, Paris

Collectible ceramics, with Sophie Mainier, Thomas Fritsch, Romane Sarfati and Hugues Magen,
Silencio club, Paris

Design by night, with Vincent Darré, Tristan Auer and Arnaud Frisch,
Silencio club, Paris

Art & Architecture, with Felice Varini and Ora Ito,
Silencio club, Paris


Parfum : Le retour en Grasse,
Elle, June 2016

Le nouvel âge des pierres,
M Le Monde, January 2016

Entretien exclusif avec Bob Wilson,
M Le Monde, May 2016

Almine Rech, L’art du mouvement,
Vanity Fair, May 2016

Haute Fantaisie, Les parures en toc de la haute-couture,
M Le Monde, July 2016

Les Indiana Jones du design vintage,
M Le Monde, October 2016



Art & Design, with Didier Krzentowski and Jérôme de Noirmont,
Silencio club, Paris

Women designers, with Emilie Bonaventure, Charlotte Biltgen and Dorothée Meilichzon,
Silencio club, Paris

Collectible design, with Cédric Morisset, Luis Laplace and Pascal Cuisinier,
Silencio club, Paris


Peter Marino, L’archi-cuir,
Vanity Fair, February 2015

Carla Sozzani, La Vénus de Milan,
M Le Monde, February 2015

Pierre Paulin,
Vanity Fair, March 2015

Le Corbusier et les femmes,
Elle, April 2015

Axel Vervoordt, Richesse intérieure,
Vanity Fair, June 2015

Ave Marina, entretien exclusif avec Marina Abramovic,
Elle, June 2015

Dans le Var, L’art prend l’air,
M Le Monde, September 2015

Frédéric Malle,
Vanity Fair, September 2015

Victoire de Castellane, Drôle de joaillière,
Elle, November 2015


Curating Projects

L’Atelier parisien d’ida M.,
Marché Dauphine, Puces-de-Paris-Saint-Ouen


Perfumes and tastes, with Pierre Hermé et Jean-Michel Duriez,
Silencio club, Paris

Conversation with Arik Levy,
Silencio club, Paris

Design & Scenography, with Constance Guisset and Hubert Le Gall,
Silencio club, Paris

Design on the map, with Eugeni Quitlet and Sam Baron,
Silencio club, Paris

Reinventing the decor, with Stéphane Parmentier, Rafael de Cardenas and Mathias Kiss,
Silencio club, Paris

Conversation with Tom Dixon, Maison & Objet Designer of the year,
Silencio club, Paris


Pierre Soulages, Back to black,
Vanity Fair, June 2014

La nuit leur va si bien,
M Le Monde, December 2014

More references…


11, rue Léopold Bellan
75002 Paris

Instagram: @marionvignal