About

ida M.

Founded in 2015 by Marion Vignal, Paris-based agency Ida M. offers artistic and editorial advisory services. Ida M. works closely with luxury brands and institutions whose identities match its vision and values. The agency develops high end editorial and artistic content, based on a strategic vision and a tailored approach for each client. Regular collaborations include fashion houses, museums, architects, interior designers and artists on special projects and commissions.

Marion Vignal

Marion Vignal devises contemporary art and design exhibitions with a unique approach and a singular vision. Her influence on the Parisian cultural scene is expressed as a curator, author, journalist and conference speaker. She chairs the Genius Loci association for the promotion of architectural heritage and contemporary art creation which she founded in 2021. She is a permanent member of Maison & Objet Designer of the Year’s jury. In 2021, she was a jury member of Design Parade Hyères, 15th international festival of design, presided by Constance Guisset.

Expertise

Art & design consulting and curating

ida M. creates bespoke projects in close collaboration with artists from conception to production. Marion Vignal has cultivated a wide-ranging appreciation for the many and varied forms of expression encountered in the contemporary field of creative art. The studio works with both established and emerging artists, from photography and sculpture to digital art. Its expertise includes sourcing creative talents for the luxury industry and purchasing unique artworks adapted to each request and context.

References:
Moncler, Gilles & Boissier, Michaelis Boyd Associates, Pierre Yovanovitch, Institut Français, Veuve Clicquot, Starwood, Cartier Parfums, Maison & Objet, Saint Laurent.

Selected artistic collaborations:
Maloles Antignac, Franklin Azzi, Jason Bruges studio, Ma Desheng, De Valence, DRIFT, Jérôme Echenoz, Barnabé Fillion, Charlotte de La Grandière, Arnold Goron, Mathias Kiss, Vincent Leroy, David Nash, Damian O’Sullivan, Carolina Spielman, Morgane Tschiember, Nick Verstand.

Writing

As an independent journalist, author and curator, Marion Vignal has been telling stories of art, design, fashion, architecture and luxury for more than fifteen years. As a contributor to influential magazines and publishing houses, she nourishes her writing with a strong cultural background, a curatorial vision and her passion for all forms of creative work.

References:
Rizzoli, Assouline, Chanel, Hermès, Fondation d’Entreprise Hermès, CNAP, Edition de Parfums Frédéric Malle, Christofle, Swarovski, Sodexo, Dynamo, RF Studio, Nazarian Architecture, Liaigre, USM, Le Coadic Scotto, Franklin Azzi architecture, Tristan Auer, Studio KO

Press:
Le Monde, Marie Claire, Vanity Fair, Vacance, ELLE, L’Express.

Talks

As a conference speaker, Marion Vignal moderates topical talks on art, design, fashion and architecture. From 2015 to 2019, she programmed and moderated The Art & Design Conversations at the Silencio, a Paris members club designed by David Lynch and dedicated to creative communities.

Books

Publications

Chanel
ed. Assouline, 2020

The First Twenty Years
Editions de Parfums Frederic Malle, ed, Rizzoli, 2020

Charles Zana, the Art of Interiors
text by Marion Vignal, Rizzoli, 2018

Les 101 mots du design à l’usage de tous
by Marion Vignal and Cédric Morisset, Archibooks, 2011

Femmes designers : Un siècle de créations
by Marion Vignal, Aubanel / La Martinière Styles, 2009

Design etc. / Archibooks

Marion Vignal is the founder and director of the collection Design etc. for Archibooks which includes:

Ronan and Erwan Bouroullec,
conversation with Constance Rubini
Design etc. Collection, Archibooks, 2012

Humberto and Fernando Campana,
conversation with Cédric Morisset
Design etc. Collection, Archibooks, 2010

Konstantin Grcic, conversation with Pierre Doze
Design etc. Collection, Archibooks, 2010

References

2023

Curating Projects

Genius Loci, Benoît Maire à l’Atelier Ozenfant, curated by Marion Vignal
In partnership with Villa Medici, French Academy in Rome

Genius Loci, Les Espaces d’Abraxas de Ricardo Bofill, Carte blanche à Samuel Nguyen, curated by Marion Vignal

Screen, Jose Dávila x SAINT LAURENT
London, Paris, Madrid, Milan, Dubai, New York, Los Angeles, Tokyo, Hong Kong, Seoul, Zurich

Screen, Justin Weiler x SAINT LAURENT
London, Paris, Milan, Dubai, New York, Los Angeles, Tokyo, Hong Kong, Seoul

Blindfold Receptor, Leelee Chan x SAINT LAURENT
Firenze, Zurich, Costa Mesa, Seoul, London, Dubai, New York, San Francisco, Tokyo, Milan, Paris, Rodeo Drive, Hong Kong

Welding - Group, Yang Mushi x SAINT LAURENT
Beijing, Chengdu, Shanghai

I woke up to find myself scattered across continents, Troika x SAINT LAURENT
London, Paris, Milan, Dubai, New York, Los Angeles, Tokyo, Hong Kong, Seoul

Talks

Bofill les années françaises, with Dominique Serrell and Michèle Champenois,
Librairie Volume, Paris

De Campus Mana à la Grange : Transmission au cœur du territoire, with Erwan Bouroullec and Thomas Dariel,
Maison & Objet, Paris

Publications

Valeria Napoleone : collectionner au féminin pluriel,
AWARE : Archives of Women Artists, Research and Exhibitions

Interview with Danièle Kapel-Marcovici, in Irréductibles beautés, Polaris centre d’art, Istres (Bouches-du-Rhône), exhibition catalogue

Jury

Prix Liliane Bettencourt pour l’Intelligence de la Main
Member of the expert committee from the Dialogues jury, chaired by Mathieu Lehanneur

2022

Curating Projects

Genius Loci, L’Appartement d’Auguste Perret, curated by Marion Vignal
Featuring André Abbal, Aldric Beckmann, Christian Biecher, Antoine Bourdelle, Daniela Busarello, Louis-Géraud Castor, Aki and Arnaud Cooren, Nadège Desgenétez, Thomas Devaux, Jean Dunand, Jérôme Échenoz and Vincent Leroy, Atelier Ellena, Loris Gréaud, Constance Guisset, Thomas Houseago, Shiro Kuramata, Martin Laforêt, Benoît Maire, Robert Mallet-Stevens, Paul Mathieu and Michael Ray, Théo Mercier, Chana Orloff, Rick Owens, Émilie Paralitici, Auguste Perret, Anne and Patrick Poirier, Simone Prouvé, Eugeni Quitllet, Martin Szekely, Morgane Tschiember, Bruna Vettori, Francesco Vezzoli, Pierre Yovanovitch

Drift Point, Nathaniel Rakowe x SAINT LAURENT
New York, Los Angeles, Macau, Milan, Paris, London, Dubai, Tokyo, Seoul, Hong Kong

Windows Take Over at Bergdorf & Goodman, Shane Darwent x SAINT LAURENT
Bergdorf & Goodman, New York

Nocturne, Shane Darwent x SAINT LAURENT
New York, Los Angeles, Macau, Milan, Paris, London, Dubai, Tokyo, Seoul, Hong Kong

Black Wall Necklace, Pauline Boudry and Renate Lorenz x SAINT LAURENT
New York, Los Angeles, Macau, Firenze, Zurich, Paris, London, Dubai, Tokyo, Seoul, Hong Kong

Intimitate, Gao Weigang x SAINT LAURENT
Beijing, Chengdu, Shanghai

Astérismes, Nicolas Baier x SAINT LAURENT
New York, Los Angeles, Macau, Milan, Paris, London, Dubai, Tokyo, Seoul, Hong Kong

Talks

Franklin Azzi, Creator of the Year, Imaginer et construire le futur,
Maison&Objet, Paris

Publications

Danièle Kapel-Marcovici, l’art de l’engagement
AWARE : Archives of Women Artists, Research and Exhibitions

Les artistes femmes dans l’œil de Floriane de Saint-Pierre,
AWARE : Archives of Women Artists, Research and Exhibitions

Tatiana Trouvé, sculptrice du temps et de l’espace
Marie Claire

Philippe Starck, le design de soi
M Le Magazine du Monde

Mariane Ibrahim, galeriste engagée
Marie Claire

Prêt-à-porter, élevage d’huître et écriture : à Baden, Laurence Mahéo rêve de réunion ses trois passions
M Le Magazine du Monde

Zineb Sedira, l’histoire à contrechamp
Marie Claire

2021

Curating Projects

Genius Loci, L’Ange Volant, Gio Ponti
Featuring Michael Anastassiades, Maloles Antignac, Franklin Azzi, BBPR, CASTOR, Maurizio Donzelli, Sophie Dries, Latifa Echakhch, Jérôme Échenoz, Barnabé Fillion, Piero Fornasetti, Roberto Giulio Rida, Laurent Grasso, Milène Guermont, Camille Henrot, Mathias Kiss, Studio KO, Alicja Kwade, Bas Smets & Eliane le Roux, Marion Mailaender, Nao Matsunaga, Julian Mayor, Studio Nucleo, Damian O’Sullivan, Ico Parisi, Gio Ponti, Agnès Sébyleau, Jonathan Trayte, Alix Waline & Sabatina Leccia.

Senso, Morgane Tschiember x SAINT LAURENT
La Rinascente, Milan

Kaleidolens, Vincent Leroy x SAINT LAURENT
Paris, London, Milan, New York, Los Angeles, Seoul, Tokyo, Shanghai, Beijing, Hong-Kong

Talks

Transformer Le Monde, des nouveaux bureaux pour la presse, with Vincent Dubois and Gilles van Kote
Maison&Objet, Paris

Publications

La création du Musée Yves Saint Laurent, à Marrakech, en 1423 jours
M Le Magazine du Monde

François Champsaur, designer converti à l’écologie
M Le Magazine du Monde

À Pantin, le parfumeur Barnabé Fillion s’enveloppe d’un repaire serein
M Le Magazine du Monde

Mimosa Échard, l’artiste qui efface les genres
Marie Claire

« Il en dit beaucoup sur notre personnalité » : le retour en grâce du bibelot
M Le Magazine du Monde

« Être galeriste, c’est être passionné, sinon ça ne vaut pas le coup » : Sophie Mainier, directrice de la galerie Mouvements modernes
Paris, M Le Magazine du Monde

Les boutiques de mode, de nouvelles galeries
M Le Magazine du Monde

Avec la Collection Pinault, François Pinault veut promouvoir les femmes artistes
Marie Claire

Prune Nourry, l’amazone de l’art contemporain
Marie Claire

Jury

Grand Prix du Jury Design Parade Hyères, jury chaired by Constance Guisset

2020

Curating Projects

Carte Blanche to Michael Anastassiades
Featuring designer Damian O’Sullivan, performer artist Lina Lapelyte, food designer Francesca Sarti and a special tribute to Derek Jarman
Silencio club, Paris

Talks

Conversation with Nina Yashar, Nilufar Gallery founder and owner,
Nilufar Squat, Los Angeles

Michael Anastassiades, Designer of the year, Light and Spaces,
Maison & Objet, Paris

Ramy Fischler, Design and Fiction,
Maison & Objet, Paris

Publications

Le canapé, objet de tous les désirs
M Le Magazine du Monde

2019

Curating Projects

Fertility Cycle, Maloles Antignac,
Gabriel & Guillaume gallery, Paris

Talks

L’Esprit Perriand, with François Laffanour and Virginie Mouzat,
Silencio club, Paris

Design & Landscape, with Noé Duchaufour-Lawrence and Bas Smets,
Silencio club, Paris

Craft Thinking, with Chloé Braunstein-Kriegel, Fabien Petiot and Samuel Accoceberry,
Silencio club, Paris

Exhibiting design, with Normal Studio and Olivier Gabet,
Silencio club, Paris

Isabelle Stanislas, Design & heritage,
Maison & Objet, Paris

Gio Ponti, Une œuvre-monde, with Sophie Bouilhet Dumas and Dominique Forrest,
Maison & Objet, Paris

Publications

Entretien avec Jacqueline Lecoq, pionnière du design, in Philippon-Lecoq,
Galerie Jousse Entreprise

Joshua Tree ou la tentation du désert,
Vacance

Au bonheur des millenials,
M Le Monde

Osaka, punk minimale,
Vacance

2018

Curating Projects

Artifices, consultation project for l’Institut français,
Triennale de Milano, September 2018

Talks

To create and to experiment, transverse design by Ramy Fischler, Designer of the year,
Maison & Objet, Paris

Pierre Yovanovitch, Fiction based on domestic situations,
Maison & Objet, Paris

Nilufar: Design through the eyes of Nina Yashar,
Maison & Objet, Paris

Architecture & Art, with Pierre Yovanovitch and Claire Tabouret,
Silencio club, Paris

Paris-Beyrouth, with Aline Asmar d’Amman and Chahan Minassian,
Silencio club, Paris

Design & Fashion, “Less is more, too much is cool”, with Marion Mailaender and Amélie Pichard,
Silencio club Paris

L’Art du métissage, with India Mahdavi and Nina Yashar,
Silencio club Paris

Publications

Charles Zana: The Art of Interiors,
Rizzoli New York

Bijou de famille, L’Ange Volant de Gio Ponti,
Vanity Fair

Michèle Lamy, le bon génie du créateur de Rick Owens,
M Le Monde

2017

Curating Projects

Scent Constellation, an immersive experience by Jason Bruges Studio for Le Grand Musée du Parfum, Paris, December 2017
– Light Art Project of the Year, Lighting Design Awards 2017

Talks

Tristan Auer, Designer of the year Maison & Objet, Designing interiors and emotions,
Maison & Objet, Paris

Art & Fashion, with Mathias Kiss and Pierre Hardy,
Silencio club, Paris

Etorre Sottsass and Friends, with Charles Zana, Pierre Charpin and David Caméo,
Silencio club, Paris

Publications

BoF, nouveau nombril de la mode,
M Le Monde

Marina Abramovic, Portrait de l’artiste en gourou,
Vanity Fair

Le King Koons, entretien exclusif avec Jeff Koons,
Elle

À la recherche de Martin Margiela,
M Le Monde

2016

Curating Projects

Unlock Art,
Le Méridien Etoile, Paris, 2016

Talks

Ilse Crawford, Designer of the Year, Design for wellbeing,
Maison & Objet, Paris

New Scandinavian Design with the Rising Talents,
Maison & Objet, Paris

Architecture & Fashion, with Studio KO and Alexandre Matiussi,
Silencio club, Paris

Collectible ceramics, with Sophie Mainier, Thomas Fritsch, Romane Sarfati and Hugues Magen,
Silencio club, Paris

Design by night, with Vincent Darré, Tristan Auer and Arnaud Frisch,
Silencio club, Paris

Art & Architecture, with Felice Varini and Ora Ito,
Silencio club, Paris

Publications

Parfum : Le retour en Grasse,
Elle

Le nouvel âge des pierres,
M Le Monde

Entretien exclusif avec Bob Wilson,
M Le Monde

Almine Rech, L’art du mouvement,
Vanity Fair

Haute Fantaisie, Les parures en toc de la haute-couture,
M Le Monde

Les Indiana Jones du design vintage,
M Le Monde

2015

Talks

Art & Design, with Didier Krzentowski and Jérôme de Noirmont,
Silencio club, Paris

Women designers, with Emilie Bonaventure, Charlotte Biltgen and Dorothée Meilichzon,
Silencio club, Paris

Collectible design, with Cédric Morisset, Luis Laplace and Pascal Cuisinier,
Silencio club, Paris

Publications

Peter Marino, L’archi-cuir,
Vanity Fair

Carla Sozzani, La Vénus de Milan,
M Le Monde

Pierre Paulin,
Vanity Fair

Le Corbusier et les femmes,
Elle

Axel Vervoordt, Richesse intérieure,
Vanity Fair

Ave Marina, entretien exclusif avec Marina Abramovic,
Elle

Dans le Var, L’art prend l’air,
M Le Monde

Frédéric Malle,
Vanity Fair

Victoire de Castellane, Drôle de joaillière,
Elle

2014

Curating Projects

L’Atelier parisien d’ida M.,
Marché Dauphine, Puces-de-Paris-Saint-Ouen

Talks

Perfumes and tastes, with Pierre Hermé et Jean-Michel Duriez,
Silencio club, Paris

Conversation with Arik Levy,
Silencio club, Paris

Design & Scenography, with Constance Guisset and Hubert Le Gall,
Silencio club, Paris

Design on the map, with Eugeni Quitlet and Sam Baron,
Silencio club, Paris

Reinventing the decor, with Stéphane Parmentier, Rafael de Cardenas and Mathias Kiss,
Silencio club, Paris

Conversation with Tom Dixon, Maison & Objet Designer of the year,
Silencio club, Paris

Publications

Pierre Soulages, Back to black,
Vanity Fair

La nuit leur va si bien,
M Le Monde

More references…

Contact

Ida M.
Jardins du Palais-Royal
11 bis rue de Beaujolais
75001 Paris

info@ida-m.fr
Instagram: @marionvignal